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Between 2000 and 2010 the US Hispanic population will
grow by 35% while the total US population will grow by
9%.
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One in every eight US residents in 2005 was Hispanic. By
2008 it will be one in every five.
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By 2015 the Spanish speaking population in the US will
grow by 24%.
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US Hispanic buying power in 2005 was over $800 billion &
expected to surpass $1 trillion by 2008.
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Median age for US Hispanics is 26 vs. 36 for the general
US population.
ADDITIONAL FACTS:
Ø
The US Hispanic population stems from 20 different
countries in addition to Puerto Rico, Spain and Andorra.
Ø
Although Hispanics share a common language & a statistically
high common religion (Catholicism); each Spanish speaking
country has a very proud history, national pride &
linguistic nuance that make them remarkably different. Using
any one of these words of phrases could offend a portion of
your Hispanic community, harm your product / service & carry
a heavy price tag.
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